Service providers are looking for innovative ways to keep existing customers happy and attract new ones. One way of achieving this is to support temporary promotions over and above existing postpaid and prepaid data plans; for example, provide extra data usage with the purchase of a new smartphone or offer free unmetered access to a new social networking application for a limited time.
Amdocs helps service providers address the challenges of implementing such a solution:
- Offering temporary special offers over and above existing service plans;
- Metering multiple usage “buckets” simultaneously on a per-subscriber basis;
- Ensuring that different buckets are depleted in the right order of precedence; and
- Zero-rating promotional applications so they don’t count toward usage limits.
The Amdocs Policy Controller provides a powerful set of tools to enable service providers to offer temporary promotions to drive customer acquisition and loyalty—as well as to differentiate their services.