• Service providers are looking for ways to personalize service delivery for their customers.
• An “unlimited” plan may be of interest to heavy data users who are willing to pay for unlimited bandwidth and faster access to the network.
• But what about the occasional data user? Should they have to pay for data bandwidth that they do not use?

• Providing differentiated service plans to meet subscriber demand.
• Providing a dynamic way for subscribers to register and move between different levels of plans.
• Enabling real-time notification to subscribers when limits are reached and providing options to continue service.

• Lost revenue opportunities.
• Increased churn when personal service requirements are not met.

The Bridgewater® Policy Controller (PCRF) enables service providers to capitalize on this opportunity by offering service tiers that meet customer requirements.
For example:
Bronze - 128 Kbps QoS: 2 G/month – $20
Silver - 256 Kbps QoS: 4 G/month – $40
Gold - 512 Kbps QoS: 10 G/month – $70

Bridgewater Systems also provides flexibility within these plans to dynamically alter service depending on the situation. Customers can receive proactive notification well before they breech their usage limits (e.g. if 75% of monthly quota is used in first 5 days) in the form of an e-mail, SMS text message or a redirection to a web portal. If they are consuming excessive bandwidth, they can be redirected to a portal where they can be offered:

• A temporary service upgrade.
• A trial period at a new service tier.
• A new service tier.
• Throttle service to minimize excess charges.

Tiered services combined with flexible deployment plans provide a compelling business case to customers over and above “all-you-can-eat” plans.

Control operating expenses	Reduce strain on customer service representatives with self-service options.
Increase customer satisfaction	Flexible tiered service offerings let customers sign up for data service packages that meet their individual needs.
Drive incremental revenue	Target heavy bandwidth users for service upgrades.
Service differentiation	Help users manage bandwidth consumption with pro-active notifications and offers.

• Proper quality of service levels pushed down to users ensuring that they are receiving the correct service level.
• Monitoring of service thresholds helps users better manage their usage and account, increasing overall consistency of experience and satisfaction.
• Mid-session redirect of users who have breeched their threshold keeps revenue leakage to a minimum.

Solution Components
The Bridgewater® Service Controller
The Bridgewater® Policy Controller (PCRF)