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Policy-Enabled Video Content Optimization
The rising demand among consumers and enterprises for mobile video services and applications represent twin challenges for service providers. Not only do they need to manage and mitigate the impact of video traffic on the network, they need to create innovative service offerings to generate revenue from video usage.
The Amdocs Policy Controller plays a pivotal role in helping operators address these challenges by:
- Providing granular controls to the data stream in real time—including video optimization/compression;
- Implementing time-of-day restrictions based on service tiers;
- Offloading traffic to the WiFi network when necessary; and
- Enabling innovative video services including bandwidth boosts and video bundles for consumer and enterprise.
Ingredients
Amdocs Policy Controller (PCRF)
The Amdocs Policy Controller is a high performance, dynamic policy control function in the mobile control plane enables operators to apply precise, real-time controls to video traffic on a per-subscriber and per-session basis.
Policy Decisions to Multiple Enforcement Types
Supports multiple enforcement points—including video optimization servers—broadens the range of policy controls to suit the unique requirements of mobile video.
Flexible, Real-time Quota Management
Manages subscriber usage quota based on time, volume, application type—or any combination—allows operators to apply controls to video streams based on service tier and congestion levels.
Multi-service Metering and Controls
Meters usage based on specific protocols and applications—including video streams—and applies controls to block, redirect, downspeed, or optimize, depending on requirements and subscriber entitlements.
Policy Decisions to Trigger Video Optimization
When a video stream is detected by the DPI, the Policy Controller makes a decision to trigger video optimization, depending on relevant contextual data.
Nutritional Benefits
- Manage and control the growth of video traffic efficiently in the network
- Offer upsell opportunities; such as, bandwidth boosts to monetize video usage
- Improve customer satisfaction to deliver better quality of experience and more choices
- Profit from revenue sharing arrangements with video content provider
White Papers
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