Service providers are facing Radio Access Network (RAN) congestion as a result of the explosive growth in mobile data traffic. Congestion is driven by increasing 3G penetration, widespread adoption of new smart devices, and increasing use of bandwidth intensive applications.
To provide users with a positive mobile experience, operators need to implement dynamic, real-time policies to manage RAN congestion. Amdocs' policy control solutions address congestion challenges by:
- Managing the the high volumes of mobile data traffic on congested cell sites;
- Maintaining the subscriber experience during congestion and ensuring their entitlements and SLAs are met;
- Correlating congested cell sites with the entitlements of the subscribers connected to them; and
- Providing upsell opportunities to capitalize on heavy data usage.
The Amdocs Policy Controller enables service providers to prioritize network resources in real time based on usage patterns and subscriber characteristics, proactively managing congestion and protecting network integrity.