The transition to IP networks and IP Multimedia Subsystems is driving interest in policy management and control. In this white paper, Heavy Reading takes an in-depth look at the current situation for telcos and other Service Providers in respect to their need to improve their competitiveness and profitability, and prepare the way for new services. Almost unanimously, industry insiders agree that many of the industry's current challenges can be met by more sophisticated subscriber policy.
With a dynamic policy management solution, Service Providers can move beyond simply protecting their network resources to refining and personalizing their customers' experience of services to reduce churn and increase ARPU.
