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Application Policy Controller

With a single repository for user profiles relating to applications access, Application Policy Controller delivers a single platform for subscriber management and provisioning that enables rapid launch of new applications and content.

To be competitive, improve business agility, and implement new business models, Service Providers need to authorize, track, and monetize subscriber interaction with applications and content. Application Policy Controller allows operators to extend policy controls over any application regardless of where it is hosted, providing granular controls that are tightly aligned with business needs. An evolution of the Bridgewater Systems Application Authorization Server, Application Policy Controller is based on proven technology deployed in Service Provider networks.

With an intuitive user interface and highly flexible and granular policy creation capabilities, Application Policy Controller puts business services teams in the driver's seat to create and offer services at pace with subscriber demand. (click to enlarge)

Application Policy Controller at a Glance

The ability to dynamically provide subscribers with premium content and applications from any source, and extend the same policy control over the subscriber interaction with these applications enables Service Providers to:

  • Leverage a broad application ecosystem to generate revenues, differentiate services, and increase ARPU.
  • Create flexible targeted services at pace with subscriber demand.
  • Direct the subscriber experience to reduce churn and customer care costs.
  • Decrease time to market by offering new, differentiated services that are easy to use, access, and monetize.
  • Leverage business models in partnership with third-party application or content providers, while retaining control of the subscriber.

Features and Benefits

  • Single provisioning API for all applications regardless of where they are hosted, to increase time to market and decrease cost of deployment.
  • Features intuitive browser-based GUI that enables non-technical staff to easily create policies for new services — e.g., based on time-of-day, day-of-week, presence, and location information.
  • Single database for all applications, to reduce management and support costs.
  • Based on high-performance technology proven to support scalability and high transaction rates.
  • LDAP interface that is easy to integrate using NAI, MDN, or IMSI for subscriber identity.
  • Ability to query by IP, enabled by Session State Register.
  • Ability to authenticate the application that is requesting subscriber authorization.
  • Supports multiple deployment models.

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