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Subscriber Data Management
Subscriber Data Management is a core capability of all Bridgewater Systems™ solutions, bringing static and dynamic subscriber data to access control and policy management. This unique per-subscriber awareness and response capability enables Service Providers to create flexible new services to differentiate themselves from their competition, improve subscriber retention, protect their network, and raise average revenue per user (ARPU).
Real-Time View of the Subscriber: How it Works
Subscriber Data Management enables Service Providers to pull key information — subscriber profile details related to entitlements, real-time state information, and subscriber history data — to build a unified view of the subscriber and deliver targeted services in real time.
Bridgewater Systems Subscriber Data Management Capabilities (click to enlarge)
Bridgewater brings subscriber context data to policy management, including:
Static subscriber entitlement information:
- Subscriber identity
- Service tier
- Permissions for network access, applications, and content controls
- Bandwidth or QoS parameters
Dynamic subscriber state information:
- Time and day
- Location - home network, roaming
- Presence on the network
- IP address
- Current bandwidth use
- Application in use
- Total network traffic
- Type of device (pending)
- Subscriber input (mid-session)
Static and Dynamic subscriber history information:
- Usage to date compared to prepaid account or quota
- Time, number or data amount of downloads
- Behavior patterns and preferences
- Specified applications for times of day/week
- Mid-session modifications (service tier upgrades)
Granular Service Control
Subscriber Data Management enables the creation of a single intelligent policy decision point to control subscriber access to networks and applications.
- Flexible creation of subscriber policy using a business Rules Engine.
- Derive, store, and deliver subscriber context information to policy decision points, policy enforcement points, and application servers.
- Maintain granular control of the subscriber experience with dynamic and static information.
- Control access to networks and applications from any device.
- Direct and enrich the subscriber experience in real time with time, content, and application-based control.
- Apply policy regarding subscriber redirection (e.g. for overdue accounts) and what actions to take when a usage threshold is approached or reached.
Improved Business Value
Bridgewater Systems Subscriber data management creates new capabilities for Service Providers to increase revenues and more easily merchandize their network investments by managing service and delivering new services with a unique focus on the subscriber.
- Support business growth across fixed, mobile, or converged networks.
- Centralize access control for all networks and services on a per-subscriber basis, eliminates duplicated infrastructure and service silos.
- Define targeted new services, promotions, and market testing campaigns easily.
- Deploy, manage, and monetize new IP services.
- Improve network scalability, performance, and profitability with optimized database technology.
- Support service creation and business models for retail, wholesale, mobile virtual network operator (MVNO), and partnerships with third-party application providers.
- Offer more responsive self-care customer service.
- Ensure a consistent subscriber experience across applications, devices, and networks.
Bridgewater Systems Solutions
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